Things to do in Innsbruck, Austria

November 15, 2022
by Carolyn
Innsbruck with mountain backdrop

Innsbruck, the capital of Austria’s Tirol region, really is the city for everyone.  Where else can you have lunch in town, browse the shops and then move on to a mountain restaurant for a leisurely afternoon coffee? 

There are plenty of things to do in Innsbruck, Austria to keep you entertained, no matter what your interests.

Regardless of what time of year you plan to visit Innsbruck – summer, autumn, winter or spring – I’m sure you’ll fall in love with this beautiful city just as I have.

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Things to Do in Innsbruck

Innsbruck Attractions

Old Town

Innsbruck’s Old Town is lined with stunning architecture.

When planning your Innsbruck sightseeing, your first port of call should be the charming Altstadt (Old Town), a small area of brightly painted medieval houses on cobblestone streets.  

The main thoroughfare of the Old Town is the wide Herzog-Friedrich-Strasse, which opens out into a central plaza lined with arcades. 

Here you will find countless cafes and souvenir shops as well as an Innsbruck must see attraction, the Golden Roof (Goldenes Dachl). 

Golden Roof  

The Golden Roof is one of the most famous Innsbruck attractions.

A blend of Gothic and Baroque architecture, the Golden Roof was built in the early 15th century to serve as a royal box for Emperor Maximilian I so he could sit in luxury and watch tournaments in the square below!  

The roof is capped with 2,657 gold-plated copper tiles and is an awesome sight.

Being one of Innsbruck’s most popular attractions, the square below the Golden Roof is always busy with sightseers during the day, all keen to get that postcard-worthy photograph.

We recommend you visit in the early morning or in the evening when all the day trippers have left the city. You may even find you have the square all to yourself.

Parish Cathedral St. Jakob

Cathedral St Jakob Innsbruck
St. Jakob’s Cathedral features an intricate interior.

Just a minute’s walk from the Innsbruck Old Town is the elaborate Parish Cathedral St. Jakob.

Based on designs by the Baroque architect, Johann Jakob Herkommer, the church was rebuilt between 1717 and 1724 on the site of an earlier Gothic church. 

It is roofed with domes and has a lavish baroque interior. One of its chief treasures is a precious Madonna and Child on the main altar, painted by German master Lucas Cranach the Elder.  

A wander round this elegant church will leave you in awe as you marvel at the intricate works of art.

Other interesting sights in Innsbruck include the Triumphal Arch, St. Anne’s Column (which stands on Maria-Theresien-Strasse), and City Tower (Stadtturm).

Triumphal Arch

Triumphal Arch Innsbruck
The Roman-style Triumphal Arch features three arches.

The Triumphal Arch – or Triumphpforte in German – is one of Innsbruck’s most iconic sights. It can be found at the southern end of Maria-Theresien Street, and features breathtaking marble friezes.

While there are famous, historic arches in various parts of Europe – such as the Arc de Triomphe in Paris or London’s Marble Arch – the Triumphal Arch in Innsbruck was constructed in a Roman style.

Like Marble Arch, there are three arches you can pass through here, rather than just one as at the Arc de Triomphe. 

In fact the Innsbruck arch predates the 19th century ones in London and Paris. It was built in 1765 for Empress Maria Theresa and was constructed to commemorate both her son’s wedding and the life of her husband. 

Each side of the arch represents either the sadness caused by the death of Francis I Stephen of Lorraine or the joy at the uniting of the Duke of Tuscany and his Spanish bride Maria Ludovica. 

The marble friezes decorating the arch are the work of Balthasar Ferdinand Moll, a famous Viennese sculptor of the Baroque era.

Innsbruck’s Triumphal Arch and its friezes are one of the top tourist attractions in the city.

St. Anne’s Column

St. Anne’s Column takes pride of place on Maria-Theresien Strasse.

St. Anne’s Column can also be found on Maria-Theresien Street in Innsbruck. It’s named to mark where the final Bavarian troops departed from Tyrol in 1703 during the War of the Spanish Succession.

This took place on St. Anne’s Day, hence the building of the commemorative column. You can find the tall, slender column around halfway along the street when heading towards the Golden Roof.

The column is surrounded by statues of Tyrol patron saints, including of course St. Anne, and topped by a statue of the Virgin Mary. By night the column is illuminated, so it’s easy to see.  

City Tower

Another Innsbruck landmark not to miss is City Tower. This has an onion-shaped dome crafted from copper and is over 150 feet – or 50 metres – high. The 1400s tower is also used as an observation deck. 

If you’re feeling energetic, climbing the 133 steps up the City Tower will reward you with great views over the city from the 31-metre-high viewing platform.

> Click here to buy your ticket for Innsbruck’s City Tower


Innsbruck, Austria
Car-free Maria-Theresien Strasse is where you’ll find many of Innsbruck’s important landmarks as well as shops and restaurants.

Maria-Theresien Street or Strasse – is the most iconic street in Innsbruck. Various historic landmarks of the city can be found along the length of it, including St. Anne’s Column and the Triumphal Arch. 

The city’s Baroque past is clearly evident here and the history of the thoroughfare dates back for more than seven centuries. There are plenty of ancient and magnificent buildings to see as you stroll along the length of it.

The less historic attractions of Maria-Theresien Strasse include gelato parlours, cafes, shops and a retail mall. It’s a great place to browse or to take a coffee break between seeing the sights. 

Royal sites

For those with a fascination for all things royal, you won’t be left wondering what to do in Innsbruck. 

It’s possible to visit both the Imperial Palace and Imperial Church (Hofkirche), not far from the Golden Roof, or go a little further from Innsbruck city centre to visit Ambras Palace, which is located in a spacious park just above Innsbruck. 

The Imperial Palace was once the home to the Habsburg dynasty.

Imperial Palace

Also known as Hofburg Innsbruck or Kaiserliche Hofburg, this historic Habsburg palace is one of Austria’s most significant structures. The palace is a major attraction, and was first built for Archduke Sigmund the Rich.

Incredible splendour awaits those who step inside the palace to explore. The chapel, Guard’s and Giant’s Hall, the Lorraine Room and particularly the Empress Elisabeth Apartment, show off the great wealth of the Habsburg Dynasty.

The collection of 18th century artworks, furnishings and tapestries is unparalleled and gives visitors an authentic sense of what it was like to live in Innsbruck during that era. 

Innsbruck’s Old Town is built alongside the River Inn.

Imperial Church

The Court Church of Innsbruck is situated on the border of the historic district, and is famous as the final resting place of emperor Maximilian I. The emperor ordered the building of 40 bronze statues, but just 28 of these were ever completed.

Originally St. George’s Chapel at Wiener Neustadt Castle was intended as the emperor’s burial site, but the bronze sculptures were too heavy. Thus the Court Church was commissioned by his grandson, Ferdinand I. 

In terms of art, history and as a final resting place, the 1553 Court Church – or Hofkirche -is one of Tyrol’s most important landmarks.

Ambras Palace

Ambras Palace is home to a large collection of arms and armoury as well as priceless portraits.

Ambras Palace was built by Archduke Ferdinand II of Tirol in the 16th century and was his favourite residence. It is divided into a lower and an upper castle set in the remains of a medieval fortress.

The lower castle was constructed by the Archduke as a museum for his various collections, including arms and armour, art and books, all of which can still be seen today.  

The upper part of the palace houses the Habsburg’s Portrait Gallery, an awe-inspiring collection of works by some of Europe’s most famous artists.

> Click here to check prices and buy your tickets for Schloss Ambras

Bergisel Ski Jump

View from Bergisel Ski Jump
The Bergisel Ski Jump offers fantastic views over the city of Innsbruck.

Towering high above the city on Bergisel Hill sits the Bergisel Ski Jump, another of the most popular Innsbruck tourist attractions.

The first ski jump was erected here in 1925 and in 1964 and 1976, the Innsbruck Ski Jump was the venue of the Winter Olympic Ski Jumping competitions.  

Even if you’re not into extreme sports like ski jumping (and I can’t blame you!), it’s worth taking the lift to the top of the tower for fantastic views over the city of Innsbruck.

If you would like to partake in some winter sports, Olympiaworld at Igls allows visitors the chance to have a go at ice skating and bob sledding.

Child-friendly activities in Innsbruck

Hungerburg and Alpen Zoo

A funicular connects downtown Innsbruck with Hungerburg where you’ll find an Alpine Zoo.

If you are visiting Innsbruck with kids, head to Hungerburg, regarded as the Innsbruck mountain, where you’ll find Europe’s highest zoo, the Alpenzoo.

The Alpine Zoo is home to a large collection of alpine creatures, including bears and ibexes, and makes a great day out for the whole family.  

To get there, you can walk up the hill to the zoo – just 20 minutes from the city centre – or take the Hungerburgbahn (funicular railway), which the kids are sure to love.

> Click here to buy your funicular and Alpine Zoo tickets


You can also continue on from Hungerburg by cable car to Nordkette, which is known as Top of Innsbruck. At 2,256 metres above sea level, you are guaranteed fantastic 360° views over the city and the mountains.

> Click here to buy your tickets to Nordkette

Tyrolean Folk Evening

Another fun thing for the whole family to do is to attend a Tyrolean Folk Show. Be entertained by traditional Tyrolean folk music, dancing and yodelling, whilst enjoying a delicious three-course meal.

> Click here to check prices and further details

More things to do in Innsbruck

Swarovski Crystal Worlds
The Swarovski Crystal Worlds are located at Wattens, just outside Innsbruck.

Private Guided Tours

It’s easy to visit Innsbruck’s many attractions on your own but if you’d like to delve deeper into the city’s history and really get to feel its heartbeat, booking a private guided tour is a great idea.

A knowledgeable, local guide can customise a tour to your interests and give you all their tips to make the most of your visit to Innsbruck.

Swarovski Crystal Worlds

Another of the most popular Innsbruck things to do is to visit the Swarovski Crystal Worlds at Wattens, just 10 kilometres from Innsbruck. This multi-media museum features all things crystal and is set in a beautiful park.  

Here you can discover the history of Swarovski crystal, enjoy lunch or a coffee and then shop to your heart’s content in the large gift shop which stocks hundreds of beautiful Swarovski pieces, from jewellery to homewares and collectibles.

There’s a great playground for kids, too.

> Click here to check prices for entry to Swarovski Crystal Worlds and transfers from Innsbruck.

Brightly coloured buildings line the River Inn.

After a day’s sightseeing, Innsbruck offers so much more.  Perhaps you’re ready to put your feet up and relax.  

Why not sit and people-watch at one of the lovely outdoor cafes along Maria Theresien Strasse or admire the brightly coloured buildings as you stroll along beside the River Inn?

If you’d prefer a break from the city, there are lots of alpine trails or crystal clear lakes, perfect for a refreshing dip, close to town and these make great day trips from Innsbruck.

Location of destinations mentioned in this guide

Map created using Wanderlog, a road trip planner on iOS and Android

Things to do in Innsbruck in winter

Innsbruck Christmas market
Innsbruck’s main Christmas Market is held in the Old Town, right in front of the Golden Roof.

With the alps just a 25 minute funicular ride from the city centre, Innsbruck is definitely Europe’s most versatile destination.

With an Olympic past as host of the Winter Games in 1964 and 1976, the Innsbruck ski resorts are well equipped to satisfy every level of skier.  

Ten ski schools in and around Innsbruck cater to everyone from beginners to experts, and with skis, boots and all the other necessary equipment available for hire, you won’t have to carry your gear all the way from home.  

There are numerous rustic inns and mountain huts dotted across this unique Tyrolean region where you will receive a warm and hospitable welcome even in the cold of an Innsbruck winter.

If you’re planning a festive season break in Innsbruck, Christmas markets can be found below the Golden Roof and at Marktplatz alongside the River Inn. 

You can also join a two-hour Christmas tour to learn about Austrian traditions and customs, and explore the beautifully decorated streets of the Old Town with a professional, knowledgeable guide.

> Click here to check prices and details

Further reading: Best Places to Spend Christmas in Austria

Street in Innsbruck Old Town
Innsbruck’s Old Town.

More information about Innsbruck

The Innsbruck Tourist Office can provide more information on all of the sights and activities mentioned above. 

The office is located at Herzog-Friedrich-Straße 21 (near the Golden Roof) and is open Monday to Saturday from 9am to 6pm and Sunday from 10am to 4.30pm.

To help you plan what to see in Innsbruck before you arrive, you can browse an interactive Innsbruck tourist map here. 

Getting around Innsbruck is easy with the Innsbruck City Card. This all in one ticket includes public transportation and one time entry to many of the city’s museums and attractions, as well as discounts to many other attractions.

> Click here for further details about the Innsbruck City Card

Where is Innsbruck?

The city of Innsbruck is located in the Tyrol region of Austria.  It is 165 kilometres from Munich (Germany), 185 kilometres from Salzburg and 478 kilometres from the Austrian capital, Vienna.

How to get to Innsbruck

From Munich, Innsbruck is just 1 hour 30 minutes by train (services depart at least hourly), and 1 hour 50 minutes by car.  Private transfers from Munich Airport are available (click here for details), and Flixbus offers an hourly service with a journey time of around two and a half hours.

The fastest way to reach Innsbruck from Salzburg is by train – journey time 1 hour 50 minutes.  Hourly services operate between the two cities.

Allow two hours if travelling by car.

Why not stop on the way from Salzburg to Innsbruck at Kitzbuhel, one of Austria’s premier ski resorts, to admire the gorgeous Old Town?

If you prefer to take an organised tour, options are available from both Munich and Salzburg:

If you’re short on time, regular flights operate between Vienna and Innsbruck and take 90 minutes.

A Vienna to Innsbruck train service operates every hour with a journey time of just over four hours.

Travellers coming from Switzerland should allow three hours thirty minutes for the Zurich to Innsbruck train ride (services every two hours). 

Where to stay in Innsbruck

Innsbruck things to do The Golden Roof is the main attraction of the Old Town. Copyright: Innsbruck Tourismus

Whatever your budget, there are Innsbruck hotels and accommodation to suit every traveller.  Three of the most popular hotels in Innsbruck are:

Grand Hotel Europa 5*

The five star Grand Hotel Europa dates back to 1869. It’s centrally located on Sudtiroler Platz, and is around seven minutes’ walk from Maria-Theresien-Strasse in the centre of historic Innsbruck.

The main train station is easily accessible from the hotel and it’s just a ten minute drive to the airport. 

Grand Hotel Europa offers 122 Italian-style rooms with modern amenities like high speed WiFi, a mini bar and a small fridge.

The hotel also offers a wealth of facilities including a gym, outdoor pool, snack bar and a wellness centre with sauna. There is also a bar, lounge and restaurant on site. 

> Click here to check current prices and book your stay

BW Goldener Adler 4*

Located just a one minute walk from the famous Golden Roof, the four star Best Western Plus Goldener Adler in Innsbruck is a comfortable and luxurious place to stay. It’s ideal for those who want to explore the historic heart of the city.

The building itself is notable, while inside you’ll find contemporary creature comforts like complimentary WiFi and a well-equipped gym.

Rooms are elegantly styled and combine classic and modern touches including cable TV.

The centrally located hotel has a bar and restaurant serving Tyrolean and international dishes. Outdoor dining is available during the warmer months. 

> Click here to check current prices and book your stay

Typically Austrian dishes, like this Wiener Schnitzel, are available at BW Hotel Goldener Adler’s restaurant.

Hotel Innsbruck 4*

Hotel Innsbruck is also a four star property in central Innsbruck. Located by the river, it’s also perfect for anyone who wants to discover the historic Old Town district.

The hotel is more modern in style, so it suits those seeking a more contemporary property in the Austrian city.

Hotel Innsbruck offers a range of air-conditioned accommodation, including a selection of single, double, triple and family rooms. All have flatscreen TVs.

The spa at the hotel is a key feature and includes an adults-only naturist zone. A large heated swimming pool, a range of saunas and a sunny terrace make this a relaxing place to stay in the heart of the city. 

> Click here to check current prices and book your stay

For more Innsbruck hotels (Old Town and city centre) and apartments, click here to browse ratings and current prices on

I hope this list of things to do in Innsbruck has helped you plan your visit. Innsbruck is a beautiful city in a picturesque location and should definitely be included in your Austrian holiday itinerary.

For more Austria travel inspiration, read our Austria travel guide.